The Italian gaming machine segment posted a slight decline in 2025, while confirming its role as one of the most solid pillars of the market, with turnover still above €31 billion and tax revenue exceeding €5 billion.
Data for AWP, VLT and comma 7 machines show total turnover at €31.4bn, down from €32.6bn in 2024. Winnings also decreased, from €24.4bn to €23.6bn. As a result, player spend – equivalent to the internationally recognised GGR (Gross Gaming Revenue) – fell from €8.2bn to €7.8bn.
Tax revenue followed the same trend, easing from €5.27bn to just over €5bn. The drop remains limited and does not change the overall fiscal relevance of the segment, which continues to be a key contributor to public finances.
At first glance, quarterly figures appear highly volatile, with turnover swinging between €5bn and over €10bn. However, this pattern does not reflect actual market demand. Instead, it is largely driven by the timing of tax payments by operators, which concentrate accounting flows in specific periods.
Beyond these technical effects, the underlying structure remains stable. Payout is consistently around 75%, confirming a balanced relationship between stakes and winnings. The share of GGR allocated to tax also remains broadly unchanged.
It is also worth noting that the figures include comma 7 machines, which do not offer cash prizes. While they contribute to overall turnover, they do not impact winnings, making the aggregate data broader than the core gaming segment.
Overall, the picture is one of stability rather than contraction. Despite a slight dip in 2025, the sector continues to generate over €30bn in turnover and more than €5bn in tax revenue, confirming its structural strength within the Italian gaming market.
